Winning Loyalty for Premex Courier
Even though the company has been in business for 18 years and has over 100 regular drivers, Premex was little known to the public. Therefore, it could easily be taken for one of those start-ups that would not last long.
Attracting the attention of business leaders or shipping managers was a big challenge that David and Goliath had to face in 2007.
As habits were usually well established in target companies, it was necessary, appart from persuading them to start a business relationship with Premex, to persuade them to choose Premex as their default delivery service and use it on a regular basis.