How do we test?
Focus groups are not always efficient. Oftentimes, a participant imposes his or her opinion on the rest of the group, whose members adapt their own opinions to this participant’s. Some people stay quiet while others only have one thing in mind: get their pay and go home. Individual interviews are too long and costly, and written surveys and questionnaires don’t always allow understanding the subtleties in the answers.
David and Goliath has developed a method that combines the strengths of focus groups, individual interviews and surveys to carry out fast and economical mini-tests throughout the whole creative process. From the outset of the creative process, David and Goliath implements Test Driven DesignTM and uses constantly updated data, which allow our customers to base their decisions on facts and not on personal impressions or taste.