Test Driven DesignTM

Test your intuition, experiment with real-life issues!

  • Packaging packed with personality!

    You manufacture kitchenware made of a patented plastic and which you sell exclusively to professionals. A large retail chain is interested in your product line but asks you to package the items in such a way that… Read more

  • Machines that sell

    You sell slush machines to convenience stores in Ontario highlighting the high profits retailers can make with such units. You want to sell the machines in… Read more

  • Striking strudels

    You want to market a new brand of pre-packaged strudels at competitive prices in convenience stores in Quebec… Read more

  • No maple leaf for the university

    You are the chairman of the committee in charge of creating a new logo for the University of Ottawa. Your positioning is “Canada’s university”. Of the two finalists, there is one with… Read more