When to apply Test Driven DesignTM?
Test Driven DesignTM comes into play from the first design stages and it’s applied to the whole creative process to validate basic hypotheses, answer questions and provide the necessary information to make a decision.
Test Driven DesignTM allows designers to understand the perception of the target audience and gives them the necessary answers to adjust the final concept.
Test Driven DesignTM is applied to all your communications materials: logos, advertising campaigns, packaging, websites, brochures, etc. Virtually all materials that present your brand can be tested!