Winning Loyalty for Premex Courier

The Concept

David and Goliath created a loyalty campaign that relied on a sophisticated direct marketing piece. It was a pop up with a twofold objective: to attract attention and to establish Premex’s reliability and professionalism.

A gift card promotion was added to the campaign, and given to customers every 20 deliveries made over the first few months, to motivate them and get them to use Premex’s services on a regular basis.